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P&G, Alliance to Save Energy team up to educate consumers.
February 16, 2012
By: TOM BRANNA
Editor
The Procter & Gamble Company is forging a strategic partnership with the Alliance to Save Energy to publicize the environmental and energy savings benefits of washing laundry in cold water. Through this agreement, the nonprofit organization will work with P&G’s natural resource education initiative, Future Friendly, to provide consumers with the information they need to convert from hot/warm water washing habits to cold water washing. “Energy efficiency doesn’t alw...
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